市场营销 is offered as a concentration in the Bachelor of 工商管理 degree. A marketing degree provides students with a strong foundation in the principles of marketing. These principles include the process of creating, 分发, 促销和定价, services and ideas to facilitate satisfying exchange relationships with customers in an ever-changing environment.
Through the business marketing degree program, students have opportunities to:
- Learn from industry-leading professors
- Gain invaluable knowledge through hands-on learning
- Experience a well-rounded marketing curriculum
- Choose elective courses that cater to their career interests
- Network and interact with industry partners
- Get involved with industry-focused professional organizations
The business marketing degree concentration focuses on understanding the consumer and organizational decision making process to develop successful marketing strategies. 另外, students gain practical experience by applying these concepts and methods in real-world applications from various industries.
Academic Requirements for Bachelor of 工商管理 in 市场营销Students with a concentration in marketing will be prepared for a rewarding career in brand management, 广告, 销售, 公共关系, marketing research consulting and digital marketing.
Need more info on career options for marketing? Explore what you can do with a marketing degree. 或联系 虹膜 for academic and career advising.
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Christa Campbell worked hard as she earned her marketing degree to create a well-rounded resume that lead to her not only finding a job but a career that she is passionate about.
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